From empty store shelves to out-of-stock website notifications, Canadian retailers – and their customers – are feeling the pain of the pandemic’s impact on global supply chains. Unfortunately, there’s no sign of it abating soon with 70 per cent of small businesses reporting supply chain challenges as a big issue for their organization in 2022.
Meanwhile, consumer buying habits have dramatically shifted due to the pandemic as well, to the extent that over half of North American buyers said they have changed the way they will shop going forward. Not only are consumers purchasing more goods and services online, but they are increasingly prioritizing stock availability over retailer loyalty.
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