The 6 pillars of content operations excellence
In a world where the customer journey is more complex than ever, it is important for marketers to remember that all touchpoints are created equal and need to both delight and engage consumers — regardless of the channel.
Given an ever-growing and evolving number of channels and touchpoints, delivering a seamless experience has never been more challenging. One consequence of this situation is an increasing gap between the content available and the need to deliver a memorable experience.
One way to make sure your organization doesn’t fall afoul of a widening content gap is to ensure that your content operations are connected. To assist, Sitecore has highlighted six steps that organizations can take to lay a solid content operations foundation that puts them in the best position to use content to drive growth.
