Today’s marketers face a highly dynamic situation. Businesses needs to evolve as customers interact in new ways through new channels, and technical possibilities can change overnight as new systems are introduced.
Consider this: over the last few decades, the cutting edge in marketing technology moved from direct mail, to email and then to desktop websites. And they all became obsolete.
Now marketing technology includes mobile, social, programmatic ad buying and machine intelligence.However who can predict if this will still be adequate 10 years from now? Truth is, no one really has the answer but we can all be certain that change will continue.
Not to mention the uncertain times we’re facing today and the strong reliance we now have on technology to survive in these unchartered waters. Future-proofing our marketing technology is now more important than ever.
Make sure you are ready for the next evolution by reading our white paper on how to plan a marketing architecture that will meet your needs, whatever they turn out to be.
