As digital technology dramatically improves the economics and capabilities of every business, Digital Transformation or DX, is a quest for high-performance companies to gain further efficiencies, improve operational metrics and pull ahead of their competition. Recent studies found using hardware, software, algorithms and the internet, DX is 10x cheaper and faster to engage customers, create offerings, harness partners and operate business. It is now the job of digital-minded business leaders to apply rules to engage, compete and grow.
The emergence of the cloud and as-a-service platform economy has created a sense of urgency all the way up into the corporate boardroom. Business customers want the same Amazon-like experience for businessto-business transactions to perfect recurring business models, optimize the customer lifetime value and maximize Annual Recurring Revenue or ARR. DX helps bridge the gap between what the business customer expects and how the enterprise delivers it.
