HomeInformation TechnologyAn IT manager’s guide to building or buying a CDP.

An IT manager’s guide to building or buying a CDP.

spot_img
spot_img

Related stories

A trailblazing flame of payment innovation

In striving to be the best, athletes apply the...

Integrate industrial robots to save time across lifecycle

Read the IDC spotlight paper, explaining how you can...

3 Steps to Secure the Digital Factory

How do you resolve OT vulnerabilities before they impact...

NAVIGATING FREIGHT FRAUD: A guide to safeguard your supply chain

Navigating freight fraud is crucial in safeguarding your supply...

The 2023 UK Construction Industry Waste Report

This study provides an analysis of over 90,000 waste...
spot_img
spot_img
spot_img
spot_img

Customer Data Platforms (CDPs) have been gaining popularity in the marketing world for nearly a decade.

The idea is simple: put all customer data in one place so that marketers— and all other users—can easily use it to build better customer relationships. In a world where actionable customer data is critical to business success, this is a powerful promise to make.

Yet many IT departments are skeptical of the concept.

an-it-managers-guide-to-building-or-buying-a-cdp

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

spot_img
spot_img
spot_img
spot_img
spot_img
spot_img