Tag: Adobe


Personalisation At Scale: Retail Industry Spotlight

Executive Summary Personalisation can help retail companies navigate recent turbulence with renewed strength and competitive differentiation. An emerging group of Experience Leaders pave the way...

Delivering Personalised Content

Adobe is changing the world through digital experiences. Great experiences have the power to inspire, transform and move the world forward, and every great...

Level up personalisation.

How to level up personalisation Data. Technology. Trust. Authenticity. Teamwork. True personalisation is a careful balancing act. Done correctly, and it can elevate customer experiences,...

An IT manager’s guide to building or buying a CDP.

Customer Data Platforms (CDPs) have been gaining popularity in the marketing world for nearly a decade. The idea is simple: put all customer data in...

Automotive Branding & Personalization

Executive Summary: Brand building in times of hyper-personalization with Dr. Dieter Zetsche. For automotive brands, being able to appeal to different audience groups while building...


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