Executive Summary: Brand building in times of hyper-personalization with Dr. Dieter Zetsche.
For automotive brands, being able to appeal to different audience groups while building their brand presents many challenges. The Adobe executive summary explores the challenges as well as opportunities that hyper-personalization presents. Appealing to a wider audience without diluting your core brand can pose unique challenges.
Don’t get left behind. Download the full the executive summary now see what Dr. Dieter Zetsche has to say about:
- Establishing core values
- Being brave
- Creating a culture of excellence
- Maintaining your branding discipline
Access the core insights from the Adobe Automotive Dialogues video session with Dr. Dieter Zetsche and turbocharge your communications.
